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Thursday, December 8, 2011

Peninsula Surf


At first the Peninsula Surf sign at Rye seems rather simple.
But the shape of the shop's roofline reflects the wave symbol on the sign!

Unusual sign
Roofline becomes a symbol
Wave advertisement



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10 comments:

EG Wow said...

I hope someone was paid handsomely for thinking up this clever sign. :)

NixBlog said...

Good capture, Gemma! One wonders which came first the chicken or the egg, errrr... the idea of the sign or the idea for the shape of the building?

ewok1993 said...

i really like clever designing.

Inger-M said...

I like the connection between the logo and the building. Clever architecture!

Lesley said...

very clever.
though, at first glance, I thought the little wave on the Peninsula sign resembled a kangaroo.

Clytie said...

I thought the same as Lesley - a kangaroo was what I first saw!! Then I saw the large wave on the building and it made sense. What a wonderful design!

Genie said...

It is a torrential downpour here and it’s very cold so I would love to be here. Such a pretty shot. I really like the roof of the building. genie

Pat said...

That's pretty cool! Good eye!

Andy said...

It's a good eye catcher to attract customers.

Sallie (FullTime-Life) said...

That's a very clever building -- perfect for the purpose and the simple sign is definitely all that's needed.

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